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How To Create SEO-Friendly Social Media Posts

Do you know that your social media posts could reach way more people with just a few easy tricks?  That's right, by adding a bit of SEO magic to your social media, your posts can go from being unnoticed to the center of attention.  This guide is here to help you with simple steps. You'll find out how to make your profiles better, use keywords in a smart way, and make posts that not only get a lot of likes but also help people find you easier. Want to know how? Let’s get right into it. Optim

.9 min read

How To Create SEO-Friendly Social Media Posts

Do you know that your social media posts could reach way more people with just a few easy tricks? 

That's right, by adding a bit of SEO magic to your social media, your posts can go from being unnoticed to the center of attention. 

This guide is here to help you with simple steps. You'll find out how to make your profiles better, use keywords in a smart way, and make posts that not only get a lot of likes but also help people find you easier.

Want to know how? Let’s get right into it.

Optimize Your Social Media Profiles for Search Engines

Your social media pages have to stand out.

How do you do that? You start by filling in all the parts of your profiles. 

Pick a photo that shows who you are or what your brand is all about for your profile picture.

Write a bio that's easy to read and tells people quickly who you are, what you do, and how they can get in touch.

Here are a few things to keep in mind:

  • Profile picture: Choose a clear picture of you or your logo.
  • Catchy bio: Write a short, fun introduction with relevant keywords to your niche.
  • Keywords in name: Get creative with adding relevant keywords after your name to rank for keywords in searches.
  • Contact info: Make it possible to contact you, and point this out in your profile.

The image above is a great example of an optimized social media profile by @ItsKieranDrew.

Here’s another from Instagram that shows how users strategically optimize their page by having keywords in there.

You’ll observe that these accounts are optimized for the word “marketing” with some people including it in the username, name and bio.

Pro Tip: Make sure everything looks the same on all your social media.

This helps people recognize you quickly. 

Link your social media accounts to each other and add your website link. 

This makes it easy for people to find you and learn more.

Incorporating these things will make your social media better and more fun for people to visit.

Use Keywords Effectively in Your Social Media Content

Choosing the right words for your social media posts is super important. 

It helps the right people find what you've shared. 

Here are ways to make your posts easy to find and fun to read:

  • Keep it simple: Use words that are easy for everyone to understand.
  • Stay on topic: Pick words that are about what you're sharing.
  • Be unique but common: Use special words that lots of people might search for.

Putting these special words in your posts makes it easier for people who like your stuff to find it. Getting more likes is cool but what’s even better is sharing what you love with others who love it too.

Make sure to use these special words in different parts of your post, like the main text and hashtags. 

Sites like Instagram and X(formerly Twitter) look at these words to show your posts to people who might like them.

Picking the right keywords ensures you're not just making your posts look good; you're also making sure they reach people who will enjoy them the most.

This way, your posts get to be part of the bigger conversations happening out there.

Mention Specific Keywords and Topics in the Actual Content

Think about what words someone might type to find content like yours. 

As you can see in the image above, the part that was circle match the search term “freelancer”

So here’s how you can do it:

  • Pick special words: Choose words related to what you're sharing.
  • Put them in your posts: Add these words naturally, like you’re telling a friend.
  • Don’t use too many: Just a few are enough so it doesn’t look weird.

Using hashtags is a good trick.

If you post a picture of your pet, adding #CutePets can help others who like cute pets find your picture. 

On Instagram, you can use a lot of hashtags. But on X, you can’t use that much.

Also, try to use your special word in what you write about your picture or story. 

This helps even more. And if you’re talking about something you can find on the internet, putting a link to more information is a good idea.

Incorporate Keywords in Overlay Text in Videos

Adding words to your videos is a smart move. It helps everyone understand your video better, even if they can't hear it. 

This is really important because sometimes people are in places where they can't listen to your video, or maybe they have a hard time hearing.

Keep the following in mind when adding text to your videos:

  • Fonts and Colors: Use ones that are easy to see.
  • Subtitles: These are the words at the bottom that tell you what’s being said.
  • Engagement: Words make your video more fun to watch.

Search engines use the words in your video to help people find it. 

So, if you talk about making slime in your video and use those words, someone who wants to learn about slime can find your video easier.

Putting words in your video also means people might watch it longer. 

They read and watch at the same time, which keeps them interested. 

This is good because it means they really like your video.

When you make a video, remember, using clear and simple words helps a lot. 

It makes sure more people can enjoy your video, no matter where they are or how they watch it.

Utilize Keywords in the Caption of Your Posts

Writing great captions will make your Instagram post easier to find.

Keywords in your captions are really important, even more than using lots of hashtags.

Here's how to write good captions:

  • Tell the story behind your post: Let people know what’s happening or share a little story.
  • Keep it simple: Say what you want to say with just a few words.
  • Use words people look for: Think about what someone might type to find a picture like yours and use those words.
  • Make it fun or share a cool fact: This can make your post more interesting.
  • Pick a few good hashtags: 3 to 5 hashtags that really match your picture can help more people see your post.

This helps more people find and like your posts. Make sure the hashtags you use fit what’s in your picture.

The image above is a good example of a well written Instagram caption by @meowmeix.

Instagram shows you posts based on what you like. When you pick the right words for your captions, your posts can show up for people who like similar things. 

This way, more people who might enjoy your posts can find them, helping you get more likes and comments.

Create Engaging Content That Boosts Shares and Interactions

This is more like creating content that grabs attention and get people talking.

Post when you know lots of people will see it. 

You can find out the best time by looking at when most people are online.

Think about the best way to share your message. 

Sometimes, a picture or a short video says more than a lot of words.

Listen to what your friends like about your posts. If they really enjoy something, you can share more like it.

Here are some extra tips:

  • Be real: Share true things about yourself.
  • Tell stories: Sharing stories about what happens to you can be really fun.
  • Make it easy to understand: Use simple words so everyone can get what you're saying.

By doing these things, you'll make posts that your friends will enjoy talking about and sharing with others.

Leverage Hashtags to Increase Visibility

Making use of hashtags is a good way for your social media posts to stand out and reach more people.

Mastering the art of hashtags is key. 

Here’s how to effectively use them:

  • Choose good hashtags: Pick tags that fit what your post is about.
  • If you talk about travel, use #TravelTips. If it’s about food, try #Foodie.
  • Don’t use too many: A few hashtags are better than a lot.
  • Three to five hashtags per post is just right.
  • Try different hashtags: See which ones get your posts noticed more.
  • You can use Instagram Insights to see which hashtags work best.

By using hashtags smartly, your posts can be found more easily on Instagram, Twitter, and Facebook. 

This will help you connect with people who share the same interest with you.

So, when you post next time, remember to use a few good hashtags. It’s a simple way to help your posts reach more people who might enjoy them.

Implement Visual Content for Better Engagement

Eye-catching pictures and videos will help you grab and hold people’s attention.

These visuals need to be super clear and attractive, making anyone scrolling stop and take notice. 

If you’re capturing your own shots, a high-quality camera or a smartphone with a good camera is your best friend.

Remember these:

  • Clear photos: Make sure your pictures are not fuzzy.
  • Fun videos: Make videos that are interesting and not too long.

It’s important to make all your posts look like they belong together. You can do this by using the same colors or the same kind of pictures. 

When your pictures tell a story, people will remember them better. Use colors that are bright and catch the eye to make your posts stand out.

Try different kinds of pictures, like cartoons or short clips, to see what people like. Make sure your pictures fit well on different social media sites. 

Talking to people who like your posts makes your page more fun. 

For tips on making your pictures and videos even better, check out Canva’s Design School

By using clear, matching, and story-telling pictures, your social media will be more interesting and more people will want to see your posts.

Analyze Your Social Media Performance to Refine SEO Strategies

Getting to know what your followers like on social media helps you a lot. 

Using special tools called analytics can show you important stuff about them.

Important metrics to look for:

  • Age and Location: This helps you make posts that are just right for the people who follow you.
  • Likes and Shares: Seeing which posts get a lot of likes and shares tells you what kind of stuff your followers enjoy.
  • Best Posting Times: Finding out the best times to post means more people will see your posts.

These tools help you figure out if your followers like pictures with people or things more, or if they like reading long stories or short messages better. 

They also tell you the best times to share posts so that more people can see them.

Talking directly to your followers is also really helpful. You can ask them what they like or don't like to see more of.

Looking at what your followers like and talking to them help you can make your social media even better and connect with them in a fun and interesting way.

Getting more people to click on your website link from social media starts with sharing things that catch their eye and spark their interest. 

Here's how to do it:

  • Bright pictures: Use photos that make people stop and look.
  • Helpful hints: Share quick tips that help with everyday problems.
  • Fun questions: Ask something interesting that makes people want to answer.

Talking to popular people online who like the same things you do can help a lot. If they share your website, lots of people might see it and visit.

If you're good at something, join online talks about it. You can mention your website when it fits the talk, but be nice about it.

Try having a fun contest or giveaway. Tell people they can join by sharing your website. It's a cool way to get noticed.

Incorporating these things ensure you're not just asking people to visit your website. You're being part of the online world, sharing things people like, and making new friends who might check out your site.


Making your social media posts better for search engines means more people can find and enjoy your shares.

Just make your profiles look great, use special words that people search for, and create fun posts that everyone wants to share.

Keep doing this on all your social media. Give it a try, and you’ll see more people noticing your brand.

Take these easy steps and make your social media awesome for getting noticed and making new friends.